Your Journey to Financial Freedom Begins
with Intelligent Property Decisions.

Leveraging 16+ years of expertise in Singapore real estate and finance to guide

your property sales, investments, and professional growth.

Book a Free, Non-Obligatory Consultation
Real estate agent

Becoming the Agent I Want to Work With: Your Standard for Service

As your dedicated Associate Director with OrangeTee & Tie Pte Ltd (Licence Number: L3009250K), I adhere to a simple philosophy: Deliver the service I would expect for my own assets. Having commenced my career in 2008 and diligently navigating the Singapore market ever since, I combine deep market knowledge with advanced financial analysis to ensure maximum Return on Investment (ROI) for every client.

6-Step Roadmap to a Successful, Stress-Free Sale
(Condo/Private Properties)

Selling your home is a major financial decision. That is precisely why you need a proven strategy, not merely hopeful viewings. Having commenced my career in 2008 and diligently navigating the Singapore property market ever since, I have distilled the entire process into this robust, 6-Step Roadmap. I commit to doing the heavy lifting, from comprehensive market intelligence to rigorous buyer qualification checks, ensuring your sale is profitable, efficient, and perfectly timed for your next move.

INTRODUCTION

We commence with a face-to-face appointment and a thorough property site visit. This allows me to understand the unique characteristics of your home and align with your financial goals.

CONSULTATION & MANDATE

Receive a FREE Valuation and Market Report. We review the full sales timeline, finalise the bespoke marketing plan, and formalise a min. 3 months’ exclusive agreement.

MEDIA CREATION

We commission high-quality professional photography, videography, and optional virtual tours. Quality media is essential to showcase your property’s value and maximise digital appeal.

BUYER QUALIFICATION & VIEWING

We meticulously filter all enquiries through a rigorous qualification process. This proactive approach ensures viewings are set only for genuinely prospective buyers, respecting your time and privacy.

EXPERT NEGOTIATION

Leveraging my finance background, I strategise and conduct all price negotiations on your behalf. We aim to secure the highest possible closing price and guide you through the smooth acceptance of the Letter of Offer.

CLOSURE

Once the Option to Purchase (OTP) is formally exercised, our focus is seamless execution. We meticulously manage the legal conveyance process, ensuring all timelines and documentation are established and guarantees a smooth conclusion, allowing you to confidently move toward your next asset goal.

Need Help Selling Your HDB?

We are also experts in the field of HDB sales where we provide a

seamless one-stop service to achieve the best possible price for your property.

While our 6-Step Roadmap provides the strategic overview for any type of property sale, we understand that selling an HDB flat often involves specific legal, financial, and timeline pressures unique to the public housing sector. For many Singaporeans and PRs, navigating this process – from meeting MOP requirements and applying for Intent to Sell to managing CPF refunds and the complexities of the HDB Resale process can feel daunting.

 

We eliminate this stress by explaining each critical step in detail, ensuring a fully informed and seamless transition to your next home. 

Book a Free, Non-Obligatory Consultation
HDB photo

Commission Structure

We provide two distinct levels of service designed to align with your specific property goals. Whether you require a high-intensity marketing strategy to maximise your asset’s value or a streamlined, professional sale, our frameworks ensure transparency and financial precision throughout the transaction.

Essential Service (1%)

Designed for straightforward transactions where professional representation and flawless execution are the primary focus. This service ensures your property is correctly positioned on major portals with expert administrative and legal oversight to guarantee a secure, efficient handover.

Strategic Asset Optimisation (2% or up)

This is our flagship high intensity marketing service designed to extract the maximum possible market premium for your property. While our Essential service ensures a professional sale, this tier is for owners who want to leave nothing to chance.

We deploy a comprehensive suite of premium tools including narrative led video production and targeted social media advertising to ensure your property reaches the widest possible audience of qualified buyers. By combining advanced property financial modelling with an aggressive market positioning strategy, we ensure your asset performs at its absolute peak, securing the best possible financial outcome for your transaction.

Essential Service

1% + GST
  • Comparative Market Analysis (CMA) Report
  • AI-powered photography and video
  • Advert on Property Portals
    (Propertyguru, 99.co, SRX, Carousell)
  • Boosting of listings
  • Professional consultation & support
  • 360° Immersive virtual tour
  • Featured listings
  • Paid advert on social media
  • Home repainting/touch-up
    (up to $888 reimbursement)
  • Narrative home tour videos
I choose This Package

Strategic Asset Optimisation

2% or up + GST
  • Comparative Market Analysis (CMA) Report
  • AI-powered photography and video
  • Advert on Property Portals
    (Propertyguru, 99.co, SRX, Carousell)
  • Boosting of listings
  • Professional consultation & support
  • 360° Immersive virtual tour
  • Featured listings
  • Paid advert on social media
  • Home repainting/touch-up
    (up to $888 reimbursement)
  • Narrative home tour videos
I Prefer This Package

Need expert assistance to lease your property? Our dedicated solutions ensure premium returns and peace of mind.

Our strategic approach to property management ensures that your investment is handled with the precision and care it deserves. We focus on quality returns and long term stability.

Past Cases

Innovative Property Marketing for the Modern Seller

At Simply Yia we combine traditional property expertise with the latest digital innovations to give your listing a competitive edge. Our house dressing service utilises state of the art AI technology to provide a cost effective and efficient alternative to physical staging. We can virtually declutter any room and restyle it to reflect current interior trends ensuring your property stands out on every major portal. Experience a smarter way to showcase your home and let us handle the details of creating a flawless presentation that captures the right attention.

House dressing
House dressing

Before

After

Reveal the true scale and beauty of your home through innovative digital styling
that captures attention from the very first click.

Unwavering Professional Integrity

Our commitment to the highest ethical and professional standards guides every transaction. We provide transparent communication and objective advice, ensuring you always have clear, trustworthy guidance.

Advanced Financial Professionalism

Beyond salesmanship, you gain a strategic partner with a Finance Master's Degree Graduate. We apply specialized financial modelling to optimize your sale, positioning your asset for maximum future growth.

Proprietary Market Intelligence

Access cutting-edge market analysis and real-time data insights that ordinary agents miss. This allows us to anticipate market shifts and position your property ahead of the competition.

Frequently Asked Questions

Why do I have to sign exclusive with you in order to engage your services?

The rationale for an exclusive arrangement is founded on our commitment to deliver the highest standard of service and results. We view your project as a significant investment of our resources.

We commit substantial upfront capital and team effort into every listing, including:

  • Premium Media Production: AI-powered  photography, video and editorial features.

  • Marketing Investment: Direct ad spend on social media and targeted digital platforms such as Propertyguru, 99.co, SRX etc.

  • Operation Investment: We view our operational outlay as an essential investment in your success, covering the intensive team coordination, dedicated strategic time, and necessary logistical support required to ensure a flawless, efficient, and profitable sale.

This level of proactive, detailed execution is simply not viable in a non-exclusive scenario. A mutually committed appointment ensures we can operate efficiently, guarantee a superior marketing outcome, and fully focus our specialized financial expertise on securing the best possible result for you.

There are agents charging flat rate commission fee, can you do the same?

We operate on a percentage basis when selling because this model perfectly aligns our financial incentive with your primary goal of maximising the sale price. A flat fee risks incentivising a quick, easy sale, whereas our fee structure guarantees we are strategically motivated to invest maximum effort and resources to secure the highest possible net return for your asset.

Conversely, when exclusively representing a buyer, we may structure a flat fee to ensure we are incentivised to negotiate the lowest possible purchase price, guaranteeing true alignment of interests.

What is your approach to property valuation?

We use a data-driven approach, combining Comparative Market Analysis (CMA) with real-time transaction data and financial modeling to ensure your property is priced optimally for both speed and maximum Return on Investment (ROI).

Do you help landlords find tenants?

Absolutely. We assist landlord clients in securing high-quality tenants through a meticulous, strategic leasing process designed to protect your investment and ensure reliable rental income.

My service fee is equivalent to one month’s gross rent + GST for a one- or two-year tenancy agreement.

Our comprehensive service includes:

  • Strategic Property Preparation: Detailed consultation on necessary preparation, repairs, and presentation to achieve the highest possible rental value.

  • Targeted Marketing & Sourcing: A bespoke marketing campaign to attract financially vetted, reliable tenants who meet strict tenancy criteria.

  • Full Management: Handling all viewings, negotiations, and tenant due diligence.

  • Compliance & Handover: Preparation of a detailed inventory schedule, finalising the Tenancy Agreement (TA) in compliance with the relevant legislation, and managing the smooth handover of the property.

How long does the rental process typically take from listing to handover?

The rental process generally takes between two and four weeks depending on current market demand and the condition of the unit. Our priority is finding a high quality tenant who meets your specific requirements to ensure a stable, long-term and professional relationship.

We strive for tenants who are likely to rent long-term to reduce turnover and vacancy of your unit. Moreover, we manage the entire timeline from the first viewing and background checks to the final contract signing and key handover.

Do I have to pay commission for rental renewal?

The rental process generally takes between two and four weeks depending on current market demand and the condition of the unit. Our priority is finding a high quality tenant who meets your specific requirements to ensure a stable, long-term and professional relationship.

We strive for tenants who are likely to rent long-term to reduce turnover and vacancy of your unit. Moreover, we manage the entire timeline from the first viewing and background checks to the final contract signing and key handover.

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